Interview 1: I like saving money in general. I don’t typically shop for leisure, but for utility. I shop online only because usually I need really specific products. Because I like to save my money, I have a little more leeway to buy more expensive products. But in general, if there is a good cheap option for a product I don’t see why I wouldn’t choose that one.
Interview 2: I really value price when I am making a purchase. I like to online shop and a lot of the time I will list the products from cheapest to most expensive. From there, I will see which products suits my need. There is no value in spending little money if what I wanted in the first place doesn’t work correctly. I’ve only messed up a couple times by buying cheap things that barely worked.
Interview 3: I care a lot about quality but not if it means the product I want is going to be way too expensive. I like to buy things in person to make sure I am really getting what I think I’m getting. This way, i never have buyer’s regret. I can physically confirm my purchase and if something goes wrong with it, I’m the one to blame.
My interviews showed that people really care about price being low. In a perfect world, the best products would be the cheapest. Sadly, this is not how it is. Either way, most people value price over quality.
Hey Molly. I would like to offer the opposite idea and say that it's not entirely most people value price over quality. In cases where a product is a necessity, people are forced to buy due to it being a need. For example, one could argue that if you live in a place like Arizona, AC is a need, and the same goes for heating in places like Canada. Even when it's not a need, people go spending more money than they should. For example, people spend an absurd amount of money on expensive jeans that are "high quality for a good price" when they could have bought a $10 pair with essentially the same quality. Another example would be cars, especially consumers in the United States. People buy expensive cars just because it looks this way or has a set of particular features. I do agree though, that there are people who value price over quality, but I would say that there are many cases where people don't. So I wouldn't make too bold of a claim to say most people value price over quality.
ReplyDeleteHi Molly,
ReplyDeleteI am finding in my own research that price is the main factor that my customer base is concerned with. If the price is met than quality and style follow as close seconds. I'm curious if by interviewing different classes of people you would get a different response. I think that is something we should consider when interviewing. We need a diverse pool of information to draw conclusions from.