First and foremost, my customer avatar is someone who lives in a cold place and has the use for a radiator and heating technology. My customer is most likely someone a little older with an established career and the ability to afford the motion-sensor radiator. This is also someone who plans on staying in their residence — a homeowner instead of a renter. This person has children and spends time at home with them. They are middle to upper class people. They are most likely liberal because they care a lot about saving energy and helping the environment.
I have my values and life preferences in common with my avatar. I think we want the same things out of life and see why this product would be useful for a number of reasons. The main difference here is that the product targets an older age group that I do not fit in. I don’t think these similarities are a coincidence because I created this idea based on something that was actually inconveniencing my daily life.
Hi Molly.
ReplyDeleteI enjoyed reading your post. I think your avatar would be more convincing if you use language that showed certainty. Your description sounded vague and unsure. I also think being more specific about your avatar, like name, age, and specific location, would show a better understand your ideal customer. I love the picture of the avatar you created.