11A - Idea Napkin No. 1

1. I am Molly and I am a journalism major at UF. I have experience doing reporting and writing. I have done many interviews in my past and I have the keen ability to identify people’s needs and ask the right questions. Regarding my business concept, I think I would benefit from it the same way other consumers would. This concept solves a problem that I have.
2. I am offering radiators with highly sensitive motion detecting technology to be put in people’s homes. The radiators will turn on and off depending on whether the room is occupied and heat is needed.
3. I am offering it to people who need heat in their homes. This is a large population but does not include people who live in mainly warm areas. The product will likely be the most beneficial to people who own property rather than those who rent or are only staying somewhere short-term.
4. The consumers should care because these radiators will save them money in their utilities bills in the long-term. By only being on when they are needed, these radiators will be as efficient as possible. Because of this, they are also more environmentally friendly. Consumers with concern for the environment will benefit here as well.
5. My core competency that will benefit me here is the fact that I care about this product.  I am the exact consumer that this product would be targeting, and this makes me the perfect person to develop this idea.

I think these elements do fit together well. Here I have a very clear problem and a very clear solution. The idea has been fleshed out over the last few weeks and I have a good idea of who my target audience here is. The only thing I am lacking is the technological knowledge to actual create this product. I would need to outsource some help for that.