The three people I interviewed are all homeowners in cold places. They are all older and have steady sources of incomes. The interviewees expressed interest in lowering their utilities bills and said their bills are higher in the winter months. The unmet need here is smarter technology within their homes to save them money. One of them said he was unbothered by having to turn the radiators on and off and that it had just become a part of his daily routine at this point. The other two expressed frustration with this small annoyance. These two have children living with them and said it is difficult to remind them to be aware of how much heat and energy they are using. However, all three people are aware of their high bills at the end of the month.
The interviews show that people have not thought long and hard about how to address this issue, but they understand that the issue is there. This product would procure need awareness simply by existing and being advertised. Not many people search for information on this topic, but the information would become available once this product appeared on the market.
Hey Molly! It's unfortunate that you found that the need of reducing utilities bills is not really something people are actively searching a solution for. However, I like that you are passionate enough about your idea and this opportunity that you intend to spread awareness through your product and try to help as many people as possible.
ReplyDelete