Who: These five interviews have shown that people who share a lot in common with people in the opportunity are those who are not homeowners or who are temporary residents in their homes. These interviewees are not willing to spend money on energy efficient appliances like radiators in order to decrease their utilities bills in the long run because they are not staying in their residences for a long time. They will not be able to economically reap the benefits of this opportunity.
What: This need to have a lower utilities and electricity bill is different from the need to use more energy efficient appliances in order to minimize environmental damage. My opportunity appeals more to the money side instead of the environmental side. Some interviewees were generally more willing to buy into an opportunity that will directly benefit them as opposed to benefiting the greater good which is, in this case, the environment. This opportunity may satisfies both needs, but is aimed more for the personal benefit of the consumer.
Why: The interviews revealed that there may be an underlying cause of outsiders’ needs being different than those inside the boundary and this could have to do with economic standing. The interviewees who do not have the funds available to invest in appliances that are initially expensive — but save money long term — are not willing to participate in this opportunity. Many times, people’s economic means determine what entrepreneurial endeavors they will take part of, and this factor has been at play here.
Inside the Boundary
Who: homeowners, landlords, people living in one residence for a long time, people living in cold places, people with high utilities bills
What: to help minimize the cost of utilities bills, alleviate financial stress
Why: hard to remember to constantly turn off radiators/lights etc., general annoyance, want to pay less
Outside the Boundary
Who: people living somewhere temporarily, renters, people living in warm places, people with low utilities bills
What: more energy efficient appliances that are better for the environment, benefit the greater good
Why: people don't want to spend the money up front, might not be affected by their bill
Hey Molly! I think your idea to save energy is great! I also thought it was particularly interesting that the people who didn't fit inside your boundary were people who were not planning on staying in their current residence for a long time. I hadn't really considered that it would have been a problem. Interviews really do turn out to be eye-opening!
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